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Readers Respond
In February 2006, Bishop
Victor Galeone decided to mail the St. Augustine
Catholic magazine to the homes of every
registered Catholic in the diocese. In addition,
the magazine increased its frequency from six
issues a year to 10.
Just before Thanksgiving, a Readership Survey
was mailed to the homes of 3,000 randomly
selected readers, to seek their input on how we
are doing! Well 332 or 11% of you returned the
survey with your comments and suggestions.>
Overall, readers report they feel we are doing a
very good job and they appreciate receiving the
magazine in their homes each month.
• More than 96% of the readers who responded to
the survey read or looked at the magazine in the
last nine months.
•
61% of the readers surveyed said they refer to
the magazine more than once during the month.
•
36% of our readers report they had never seen
the magazine prior to it being mailed to their
home.
•
There are mostly 1-2 readers per household and
they spend mostly 15 minutes to one hour reading
each issue.
•
More than 90% of the readers who responded said
they found the magazine very interesting and
very attractive.
•
More than 90% said they found the magazine’s
length and content exactly right or about right.
•
Most agreed strongly that reading the magazine
makes them feel more connected to their Catholic
faith, it has improved their understanding of
the mission and teachings of the church, and it
has increased their awareness of ministries and
services provided by their parish and diocese.
•
Most of our readers report subscribing to a
newspaper and other magazine, and about 38% of
our readers who responded said they subscribe to
other religious publications.
While most of our readers report reading the
magazine cover-to-cover, they did rank their
favorite features - commenting that they are
most interested in news of the diocese, features
related to ethics and personal morality,
contemporary issues and items related to prayer,
sacraments and spiritual growth. Their favorite
features in order are:
1. Bishop’s Message
2. Saint of the Month
3. In the Know with Father Joe
4. Cover story
5. Feature story
6. Around the Diocese
The result of the survey was shared with the
priests of the diocese. It was agreed that the
magazine continues to serve as an effective tool
for adult faith formation and evangelization. We
hope you continue to read the magazine each
month and share it with other family members,
friends and even co-workers. We also ask that
you help us control the cost of mailing the
magazine by calling our offices, (904) 262-3200,
ext. 108, if you are receiving duplicate copies.
– Kathleen Bagg-Morgan, editor
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